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Rulings

Please see a list of ASA rulings below. Please enter in a specific "filter" and press enter to search for a specific ruling. You are provided free access to rulings issued within the last 30 days, but if you intend to find older rulings, you will have to subscribe.

To search for rulings with more elaborate criteria use the advanced search.

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14Jul2017

VODACOM / SA’S BEST NETWORK / MTN / 2017-6178F

The ruling makes the point that the ASA cannot prescribe which substantiating expert to rely on, but expects evidence to match the claim and communication.

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13Jul2017

LIFESTYLE CRUISES / D SCHORN / 2017-6083F

An error in the advertisement gave rise to this dispute.

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10Jul2017

PERSONAL INVESTMENTS WITH OLD MUTUAL / R JOHNSON / 2017-6146F

Mr Johnson argued that the respondent was exaggerating its investment fund's performance and credibility.

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10Jul2017

BRIGHTROCK HEALTH INSURANCE / C VAN DER MERWE / 2017 – 5428F

The complainant took issue with an industry publication promoting a product in a manner she believed was misleading.

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6Jul2017

TELKOM SA SOC LTD / FREEME 20GB / W WARD-COX / 2017-5477F

The complainant objected to the claim "Free calls to all other SA Networks", noting that it is limited to mobile operators only.

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6Jul2017

CLICKS / CLUB CARD DISCOUNT / A KHAN / 2017-5887F

The complaint revolves around an advertised discount that did not apply as broadly as the complainant expected.

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4Jul2017

ENGEN PRIMAX UNLEADED / B MATLALA / 2016-3630F

In this ruling (the latest in a string of rulings in this case) the Directorate had to consider whether or not to impose sanctions on Engen.

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3Jul2017

ARAMEX / COURIER / GAVIN FULLER / 2017-6128F

Mr Fuller was of the opinion that the advertiser did not live up to its advertised claim. 

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30Jun2017

DEKAT MAGAZINE / BLASPHEMY OF CHRIST / MADELINE ROSCHER AND OTHERS / 2017-6087F

The complaint related to an image appearing on a magazine cover.

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29Jun2017

10X INVESTMENTS / PROFANITY / JAN-WILLEM DE JAGER / 2017-6103F

The ruling deals with a concern over use of beeped profanity in a commercial to which children are exposed.

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28Jun2017

AUDI / AUDI FINANCING / S BEKKER / 2017-5930F

Mr Bekker took issue with the term "Total Cost" as used in this advertisement.

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28Jun2017

PICK N PAY / CHOCOLATE BAR PROMO / K SHEARD / 2017-5888F

A promotional offer and the complainant's expectations did not match.

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27Jun2017

VODACOM / DOUBLE DATA / M ENGELBRECHT / 2017-5376F

The complainant was unhappy about the fact that additional data provided expired after only seven days.

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23Jun2017

MIWAY INSURANCE / T HARMSE / 2017- 6027F

An apparent administrative error compounded the complainant's frustration in this matter, prompting an ASA complaint.

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22Jun2017

MTN / SA’S FASTEST MOBILE NETWORK / VODACOM / 2017-6127F

Vodacom took issue with MTN's claim to provide "... SA's Fastest Mobile Network*" based on a MyBroadband article published on 8 May 2017.

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20Jun2017

OUTSURANCE / LIFE INSURANCE / U SPÄTH & OTHERS / 2017-5879F

The complainants felt that this commercial elicited an unjustified sense of fear for commercial gain.

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20Jun2017

PICK N PAY / NO NAME CHICKEN / JR DALBY / 2017-5885F

Mr Dalby took issue with the lack of clarity in Pick n Pay's advertising for its "No Name Fresh Chicken in Bag".

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15Jun2017

WESBANK / MOTOR VEHICLE FINANCING / S BEKKER / 2017-5405F

Mr Bekker took issue with the advertiser's breakdown of the relevant costs pertaining to this offer.

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15Jun2017

SHOPRITE “MORE DEALS” / PNP / 2017-5777F

Pick n Pay took issue with Shoprite's claim to have "MORE DEALS THAN ANY OTHER SUPERMARKET ..."

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9Jun2017

ROSE MCFALL PROPERTIES ONLINE PROPERTY24 WEBSITE / J WICHMANN / 2017 – 5978F

The complainant objected to this property advertisement on the basis that it created misleading expectations with potential buyers.

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