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Rulings

Please see a list of ASA rulings below. Please enter in a specific "filter" and press enter to search for a specific ruling. You are provided free access to rulings issued within the last 30 days, but if you intend to find older rulings, you will have to subscribe.

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25May2017

ENGEN PRIMAX UNLEADED / B MATLALA / 2016-3630F

This ruling pertains to an alleged breach of a previous ASA ruling.

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25May2017

JAMESON WHISKEY ALCOHOL / T NHLEKO / 2017-5355F

The ruling deals with an alleged breach of a previous ASA ruling.

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16May2017

NAMAQUA WINES / EXTRA LIGHT WINE / B HUTCHISON / 2016-4512F

Mrs Hutchinson lodged an objection on the basis that the wines did not contain the volume claimed.

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15May2017

AFFINITY HEALTH / MEDICAL INSURANCE / H CLOETE / 2017-5365F

Mr Cloete felt that the advertising created misleading expectations about the nature of the cover provided.

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12May2017

TELKOM / P MEYERS / 2017-5363F

Mrs Meyers was concerned that this commercial could potentially suggest that playing with fire is not dangerous to children.

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10May2017

GAMETRIBE / B ESLICK / 2017-5361F

The complainant raised concerns over the size and prominence of the relevant costs in this commercial.

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2May2017

PONDS CLEAR PIMPLE FACE WASH / BEIERSDORF / 2017-5414F

This ruling considered whether or not the advertising was phrased in a medicinal or cosmetic manner.

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28Apr2017

TWISP ELECTRONIC CIGARETTE / T LOUW / 2017-5349F

In this ruling, Twisp's claim that E-Cigarettes are "95% safer than smoking" came under the spotlight.

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26Apr2017

SHIELD “GERM DEFENCE” / BEIERSDORF / 2017-5384F

Disclaimer sizes, commercial context, efficacy claims and cosmetic vs. medicinal claims were discussed in this ruling.

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19Apr2017

DOMINO’S PIZZA “FRESH DOUGH” / FAMOUS BRANDS / 2017-5369F

Debonnairs objected to Domino's claim that they use "Fresh dough".

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11Apr2017

YDE NAKED SALE / J DU TOIT / 2017-5354F

Mr du Toit objected to this image on the basis that it is unsuitable for children and confronts them with issues they are not yet prepared to confront.

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6Apr2017

JAMESON WHISKEY ALCOHOL / T NHLEKO / 2017-5355F

The commercial did not appear to contain the mandatory "Not for sale to persons under the age of 18” disclaimer.

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24Mar2017

DERICK ROODT MOTORS / B VAN NIEKERK / 2016 – 4811F

A motor vehicle dealership did not live up to the customer's expectations.

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24Mar2017

WANTITALL / OPTIMA HD27 / L EPHRAIM / 2017-535F

The dispute centres around an expectation created about non-available stock.

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23Mar2017

BWD ADVERTISING / E BUCHAN / 2017-5318F

The topic of race and discrimination came into question in this ruling.

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23Mar2017

STANDARD BANK / BANKING APP / J LECH / 2016-5102F

Mr Lech argued that the respondent's advertising encouraged cell phone use, which is dangerous to children.

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23Mar2017

RANDBURG PLUMBERS / PLUMBING SERVICES / G BRAATVEDT / 2017-5347F

The complainant felt that the claims "NO CALL OUT FEE" and "FREE QUOTES" were misleading.

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23Mar2017

CANOLA MAYONAISE / N NIEHAUS / 2017-5312F

Mrs Niehaus was displeased by the tone and message conveyed in this commercial.

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23Mar2017

SANTAM LIMITED VEHICLE VALUE / S CROSBY / 2017 – 5160F

Mr Crosby believed that the advertising misled people about the calculated value of their vehicles.

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22Mar2017

WISURF / WIFI / D JANSEN / 2017-5329F

Incorrect advice at store-level gave rise to this dispute.

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