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The Advertising Standards Authority of South Africa (ASA) is an independent body set up and paid for by the marketing communications industry to regulate advertising in the public interest through a system of self-regulation. The ASA works closely with government, statutory bodies, consumer organisations and the industry to ensure that the content of advertising meets the requirements of the Code of Advertising Practice.



ASA NEWS

COPIES OF THE CODE


CODE UPDATE

Please note that the following clauses of the Code have been updated:

  • Section I, Clause 4.2

  • Section II, Clause 4.1.7 and Clause 4.1.8

  • Procedural Guide, Clause 7

  • Procedural Guide, Clause 14.6

  • Procedural Guide, Clause 16.4

  • Procedural Guide, Clause 17


Subscribeers who have not received updates, and people wishing to subscribe to the Code should call LexisNexis  on (031) 268-3007.


If you would like a copy of the latest Blue Book, a comprehensive guide to advertising standards in Europe and other EASA member countries, please visit www.easa-alliance.org or email library@easa-alliance.org.


FIFA 2010
FIFA has released a list of do's and don'ts for the 2010 worldcup. Advertisers and marketers are strongly urged to familiarise themselves with the rules to avoid any problems. To have a look, click here


 

 
 
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