recent rulings

* Below are the 20 most recent rulings of the ASA. To find out how to view all the rulings in the ASA database go to the ad library.

1. LINCTAGON / Y STEENKAMP / 15918  (29 Jul 2010)
Ms Steenkamp lodged a consumer complaint against the respondent’s Linctagon radio commercial that was aired on Radio Sonder Granse. The commercial promotes Linctagon as an effective product for the treatment of colds, flue and accompanying symptoms. It states, inter alia, “...trap verkoue, griep en lugweginfeksies se tjank af”, which roughly translates to “cut colds, flu and respiratory infections down to size”. At the end, there is a sound of a dog yelping.
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2. TOMATO SOUP HOMESTYLE / N BLACKSHOW / 15908  (29 Jul 2010)
Ms Steenkamp lodged a consumer complaint against the respondent’s Linctagon radio commercial that was aired on Radio Sonder Granse. The commercial promotes Linctagon as an effective product for the treatment of colds, flue and accompanying symptoms. It states, inter alia, “...trap verkoue, griep en lugweginfeksies se tjank af”, which roughly translates to “cut colds, flu and respiratory infections down to size”. At the end, there is a sound of a dog yelping.
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3. WIERDA PARK / JD STERN / 15782  (27 Jul 2010)
Doctor Stern lodged a consumer complaint against internet advertising on www.wierdapark.co.za. The complainant discovered this website when doing a google search for “OR Tambo Long Term Parking”. The search results lists several webpages, one of which redirects people to the www.wierdapark.co.za webpage which contains a downloadable .pdf file relating to “LONG-TERM AIRPORT PARKING” and indicates a daily rate of R10,00.
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4. E-CIGARETTE / D BEELDERS / 15322  (27 Jul 2010)
Mr Beelders lodged a consumer complaint against a leaflet that was distributed in his local mall by Smoke Stik. The leaflet is headed “KICK THE HABIT TODAY!” and promotes the SmokeStik as a “revolutionary device which fully recreates the smoking sensation with none of the health hazards attached by vapourizing a harmless mixture of water, propylene glycol flavourants and nicotine even simulating real odourless smoke...” It further lists the advantages of the SmokeStik as: “No Tar No Odours No Tobacco No Bad Breath No Carcinogens No Yellow Teeth No Messy Liquids No Restrictions Smoke Anywhere”.
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5. CLICKS / M CRUYWAGEN / 15669  (27 Jul 2010)
Mrs M Cruywagen lodged a consumer complaint against a banner advertisement on News24 homepage which is linked to the respondent’s webpage, http://www.clicks.co.za/Campaigns/Flu_Campaign_2010/index.html. The relevant webpage state, inter alia, “Flu vaccination R54,95 including 14 Vitamin C Tablets. While stocks last”.
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