Contents

What is self-regulation?

Who supports the South African system of self-regulation?

Who makes the rulings?

What action can be taken?

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What is self-regulation?

Self-regulation is a system by which the marketing communication industry voluntarily regulates the content of advertising. The three parts of the industry - the advertisers who pay for the advertising, the advertising agencies responsible for its form and content, and the media which carry it - work together, to agree advertising standards and to set up a system to ensure that advertisements which fail to meet those standards are quickly corrected or removed.

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Who supports the South African system of self-regulation?

The members of the ASA are required to adhere to this Code. The following organisations are members of the ASA:

Association for Communication and Advertising

Association of Collective Investments (ACI)

Cinemark (Pty) Ltd

Cosmetic Toiletry & Fragrance Association of South Africa

Furniture Traders' Association of South Africa

Health Products Association of Southern Africa

Hospital Association of South Africa

Industry Association for Responsible Alcohol Use

National Association of Broadcasters of South Africa

Out of Home Media

Pet Food Institute of Southern Africa, The

Pharmaceutical Manufacturers' Association of South Africa

Print Media SA

Printing Industries Federation of South Africa

Retail Motor Industry Organisation

South African Optometric Association

Timeshare Institute of Southern Africa 
 

All advertising on electronic broadcast media is subject to the Electronics Communications Act (Act No 36 of 2005). In terms of this Act all electronic broadcasters must adhere to the ASA Code as determined and administered by the ASA.

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