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Welcome to the ASASA

The Advertising Standards Authority of South Africa is an independent body set up by the marketing and communications industry to ensure that its system for self- regulation works in the public interest. It enforces a Code of Advertising Practice, providing the basis of arbitration for disputes within the industry or between advertisers and consumers.

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Latest Ruling

8Feb2016

HOMEMARK / ARAGAN SECRET EYELASH GROWTH ENHANCER / H STEINMAN / 2015-1908F

In this ruling, the ASA Directorate considered Homemark's new evidence in support of its various efficacy claims for its Eyelash Enhancer product.

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Latest Ad Alert

During September 2015, the ASA considered, and ruled against a Prof Shakaa print advertisement placed in residential post boxes during August 2015.

Herbal Healing

During September 2015, the ASA considered, and ruled against a Prof Shakaa print advertisement placed in residential post boxes during August 2015.

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