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Welcome to the ASASA

The Advertising Standards Authority of South Africa is an independent body set up by the marketing and communications industry to ensure that its system for self- regulation works in the public interest. It enforces a Code of Advertising Practice, providing the basis of arbitration for disputes within the industry or between advertisers and consumers.

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Latest Ruling

16Feb2018

5FM ONLINE TV LICENSE / J KAPLAN / 2018 – 7243F

The complainant argued that the advertisement was sexist and gender stereotyping.

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Latest Ad Alert

<div style="text-align: justify;">The ASA considered a consumer complaint against a flyer promoting "Winter Special Gym membership. The advertisement promoted, <span style="font-style: italic;">inter alia</span>, "Winter Special of a lifetime R79.00<

Gym Membership

The ASA considered a consumer complaint against a flyer promoting "Winter Special Gym membership. The advertisement promoted, inter alia, "Winter Special of a lifetime R79.00<

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