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Interpretation

This Sponsorship Code of Practice is to be applied in the spirit as well as to the letter of the terms and principles stipulated herein. Provided that the contents of this Code and its principles shall be subject to the provisions of any applicable and/or relevant to existing legislation which may, whether directly or indirectly have a bearing on the contents of this Code.

Where discrepancies in interpretation do arise, existing legislation, previous case histories and ASOM's Sponsorship Guidelines should be used for guidance and clarification (a copy of ASOM's Sponsorship Guidelines is included in the appendix).

It should also be noted that the Advertising Code of Practice is applicable to sponsorship as well as advertising, especially advertising and promotions surrounding the sponsorship.

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