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Committees

Advertising Standards Committee (ASC)

Adv. Frank Millward

The Advertising Standards committee is an appeal committee which deals with consumer complaints either referred to it by the Directorate or where a consumer had appealed the Directorate ruling.Outside legal representation is not allowed except in exceptional circumstances.

The Committee is chaired by Adv. Frank Millward and it sits once every month.

Advertising Industry Tribunal (AIT)

Adv. Mahlape Sello

The Advertising Industry Tribunal (AIT) appeal committee deals with competitors complaints referred to it by the Directorate or on appeal by aggrieved party. Outside legal representation is also not allowed except in exceptional circumstances. Payment must first be made for a party wishing to appeal to AIT and the responding party to the appeal has to pay a similar amount to oppose the appeal.

The committee is chaired by Adv. Mahlape Sello.

Sponsorship Dispute Resolution Committee

Adv. Gcina Malindi

ASASA Sponsorship Code sets down basic principles and guidelines for good practice and fairness in sponsorship enabling sponsorship to play its proper role in the best interests of all concerned. The Sponsorship Dispute Resolution Committee will consider all complaints either through referral to it or through a request by any party who feels aggrieved by a ruling made.

The Sponsorship Dispute Resolution Committee and Sponsorship Appeal Committee consists of members nominated by signatories to the Sponsorship Code of Practice. The Code applies to all sponsorship related to corporate images, brands, products, services or events, teams, activities, individuals or organisations of any kind. It applies to all promotions surrounding the sponsorship (advertising, sales promotions, direct marketing, public relations and publicity).

The committee is chaired by Adv. Gcina Malindi

Final Appeal Committee(FAC)

Judge Bernard Ngoepe

This appeal committee deals with appeals lodged against a ruling of either ASC or AIT. Legal representation is allowed.

The committee is chaired by Judge Bernard Ngoepe.

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